Head of Social Media

Team – Brand and Marketing

Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. 

Top 3 skills needed for this role:

•  Proven leadership of multi-market social function
•  Strong experience integrating paid and organic into one high-performing content system
•  Ability to take intellectual leadership and data-rich material and turn them into social-first content that performs at scale

Key Actions

• Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
• Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
• Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection
• Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
• Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
• Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact
• Act as the organisation’s social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation
• Build and lead a high-performing team, fostering a culture of accountability, creativity and continuous improvement
• Own the social media operating model, defining governance, processes and best practice to enable consistent, high-quality delivery across markets
• Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement

What do you need to thrive?

• Proven experience leading a social media function at scale, with ownership of strategy, execution and results
• Track record of delivering social strategies that drive brand growth, engagement and commercial impact
• Deep expertise across platform ecosystems, shaping channel strategy and audience engagement, with the ability to shape channel strategy and audience engagement
• Experience integrating organic and paid into a cohesive, performance-led approach
• Strong understanding of discoverability across social, search and emerging LLM ecosystems
• Ability to turn complex ideas and data into simple, compelling, high-performing content
• Data-led mindset, using analytics and insight to optimise performance and inform strategy
• Credibility influencing senior stakeholders and embedding social as a core business driver
• Experience building and leading high-performing teams in fast-paced, evolving environments