Giving back
Our commitment to being a force for good includes a range of charitable campaigns and initiatives throughout the year to support our local communities and wider society.
Vitality works with Unicef to help malnourished children in the Sudan, donating half a million food packs in 2021 through our partnership with Waitrose. We also play an active role in Unicef’s flagship fundraising event, Soccer Aid, offering our contact centre to take donations, and providing employee volunteers at the stadium.
Recently we donated £229,300 (£100 on behalf of each Vitality employee) to Unicef’s emergency Ukraine appeal to help them deliver life-saving services and support to children in need.
We also support three children's charities: Julia’s House in Bournemouth, Francis House in Stockport, and Great Ormond Street Hospital for Children in London. Our Healthy Giving scheme converts fitness points clocked by employees into donations to these charities.
Our Community Active Fund also makes donations to local sports teams and clubs close to our employees’ hearts, which totalled £26,000 last year.
And we’ve partnered with Future Frontiers, an award-winning education charity that works with schools and businesses to provide young people aged 14-16 with coaching from professional role models.