All Locations
Remote/Home Based (UK)
Advertising Salary
£Competitive + Bonus + Benefits+ Car allowance
Contract Type
Permanent
Sales & Customer Services

About The Role

Team –  IFA Distribution 

Working Pattern - RemoteFull time, 37.5 hours per week. 

(Final stage Interviews will be held in London)

Top 3 skills needed for this role:

  • Ability and experience in building relationships  
  • Confidence in communication being a Sales role
  • Results-Orientated 

What this role is all about:

As a Business Development Manager, you will be Responsible for the growth and development of the key distributors in the UK Life Insurance market. You will work at a CEO level in order to influence and obtain panel position and market share. You will grow the CSM (Value of new business) and business quality through obtaining a high level of Business metrics. This relates to growing the percentage of new business attributable to Indexation, Serious Illness Cover, Income Protection and Optimiser. You will also grow the Health Business by demonstrating the benefits of expansion into the PMI sector

Key Actions

  • Work at a senior level in the development and business planning with their firms.
  • To understand and influence business, processes, and styles to support quality and growth in Vitality’s market share and achieve sales targets.
  • To work with the Compliance Director and their wider team to ensure that Vitality received optimal position and ‘air time’ within their allocated firms
  • Work with the firm to design and implement processes that drive quality and adherence to the DQM framework
  • Entrepreneurial approach to add value and provide solutions to business and sales problems
  • Maximise use of management information to measure and co-ordinate development and training resources to supporting accounts.
  •  Grow, maintain and embed a strong business and working relationships at all levels with their firms to deliver profitable sales and growth. Keeping the firms fully up to date and engaged in planned campaigned initiatives on time and within the required joint objectives of the accounts.
  • Work closely with our Product Development and Underwriting Teams to support your positioning with Vitality’s propositions across your firms and support any product or process changes and development.
  • Develop joint propositions to target and sell to the firm’s various customer bases, ensuring that business cases are agreed, and all aspects of the initiatives are fully co-ordinated and integrated both with them and internally to maximise cost/value benefit.
  • Structure, plan and deliver product and sales training and coaching bespoke to the individual firms working closely with their training teams to make to get the best results.
  • Manage own skill and knowledge development and share knowledge and expertise with others in the distribution team.
  • Stay up to date on market intelligence and industry news both internally and with our competitors and share findings with the team and the rest of distribution.
  • Take personal responsibility for ensuring compliance and regulatory requirements are met.

What do you need to thrive?

  • Demonstrable experience of the UK protection insurance market and in particular have a deep understanding
    of the streamlined provider segment
  • Results-oriented achiever with a proven sales track record in developing business
  • Creative problem solver
  • Presentations skills
  • Confident in communicating to groups
  • Exceptionally self-driven and ability to work on own initiative and to an agreed business plan.
  • Ability to negotiate and use a range of influencing styles to achieve results
  •  Committed team player
  • Proven ability to build strong personal relationships with both internal and external resources to achieve
    business goals
  •  Flexible, able to thrive in start-up environment where processes may not be fully established
  • Clean UK Driving Licence 
So, what’s in it for you?
  • Bonus Schemes – A bonus that regularly rewards you for your performance
  • A pension of up to 12%– We will match your contributions up to 6% of your salary
  • Our award-winning Vitality health insurance – With its own set of rewards and benefits
  • Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:
  • Help you to be the healthiest you’ve ever been
  • Create an environment that embraces you as you are and enables you to be your best self
  • Give you flexibility on how, where and when you work
  • Help you advance your career by playing you to your strengths
  • Give you a voice to help our business grow and make Vitality a great place to be
  • Give you the space to try, fail and learn
  • Provide a healthy balance of challenge and support
  • Recognise and reward you with a competitive salary and amazing benefits
  • Be there for you when you need us
  • Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
 
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we’re the right fit for you? We can’t wait.
 
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Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.

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