Team – Adviser and Employer Distribution
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
-
B2B Marketing Delivery
- Stakeholder Collaboration
- Compelling Content Creation
What this role is all about:
At Vitality, health and people come first. If you enjoy a fast‑paced, collaborative environment and bring a positive, easy‑going mindset, this is your chance to make an impact. As a Marketing Executive, you’ll engage our adviser community and bring our Shared Value model to life. You’ll deliver clear, compelling marketing around the Vitality Programme, working closely with sales, product, compliance and partner brands to drive adviser engagement, retention and sustainable growth.
Key Actions
- Partner with product and technical marketing teams to deliver Vitality Programme‑led pre‑sales materials across the intermediary sales journey, tailored to adviser and audience needs
- Coordinate marketing campaigns end to end, from briefing to delivery, stakeholder alignment and post‑campaign evaluation, ensuring activity is on time and on brand
- Create and manage Vitality Programme financial promotions, ensuring FCA compliance, brand and tone‑of‑voice alignment, and content that is clear, fair and not misleading, securing approval through internal compliance processes
- Write, manage and continuously improve Vitality Programme content across internal and external channels, ensuring clarity, consistency and engagement
- Own and deliver the adviser email communications programme, creating content that supports advisers to understand, position and promote the Vitality Programme
- Track and measure Vitality Programme marketing performance, using data and insight to demonstrate ROI and inform optimisation
- Build strong internal and external stakeholder relationships to ensure alignment, engagement and access to relevant campaign‑ and product‑led pre‑sales toolkits
- Share responsibility for marketing and literature requests, ensuring Vitality Programme materials are maintained, fulfilled efficiently and kept up to date
What do you need to thrive?
- 2+ years’ marketing experience, ideally in financial services; degree‑level education preferred (marketing or CIM)
- Experience delivering marketing in fast‑paced, target‑driven environments with multiple stakeholders
- Proven ability to create clear, on‑brand B2B and pre‑sales content across sales aids, webpages and emails
- Strong writing, presentation and analytical skills, able to simplify complex information and apply insight
- A collaborative, self‑motivated team player with a positive, adaptable, results‑driven mindset aligned to Vitality’s values
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, SharePoint); Adobe Workfront desirable
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.