About The Role

Team – Technical Marketing, Content and Social

Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

B2B Social Media Expertise
Content Creation & Storytelling
Great organisation and planning

What this role is all about:

At Vitality, we’re on a mission to help people live healthier, longer, better lives and we’re looking for a Social Media Specialist who’s passionate about bringing that mission to life across LinkedIn. You’ll be the driving force behind our Business Health and Adviser profiles, crafting smart, engaging content that builds brand authority, sparks meaningful conversations, and supports our commercial goals. Reporting to the Social Media Manager, you’ll thrive in a fast-paced, purpose-led environment where strategic thinking, creativity, and precision come together to make a real impact.

Key Actions

Deliver Vitality’s social media strategy to increase followers & fans in order to build brand awareness and engagement with our unique propositions
Delivers high-quality social media content to stimulate positive brand, product consideration and engagement from fans and followers and to present Vitality as an authoritative voice in the Health, Fitness, Wellbeing conversations
Manages brand social media channels on LinkedIn – Vitality UK, Vitality Business and Vitality Adviser. Supporting the social media manager on content curation, planning, posting and community management
Support the wider social media channels - Facebook, Twitter, Instagram, LinkedIn, Glassdoor and YouTube to ensure Vitality has a consistent brand tone of voice
Research and monitor activity of Vitality’s competitors to reach and then stay at #1 in social conversations
Ensure that all social media marketing content has considered keywords for optimal reach and link building
Monitor and report on Vitality’s performance in social media platforms using tools such as Brandwatch and Google Analytics to make recommendations based on actionable insights and evolve social media marketing strategies and campaigns as appropriate
Attend events and shoots as required during working hours or out of hours to capture ‘behind the scenes’ content for use across Vitality social media platforms
Attend networking events on a regular basis to keep abreast of industry movements and evolve Vitality’s social media marketing best practices and strategies as relevant
Manage and facilitate social media communities by responding to social media posts and developing discussions (as relevant with the Social Media Servicing team) to ensure issue resolution and exceptional customer experience, and overseeing the social media tone of voice and personality

What do you need to thrive?

Hands-on experience in B2B social media, especially LinkedIn
Major social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube
Ability to distil technical content into digestible, social-first posts
Keen interest in social media platforms – algorithm changes, emerging content, trends
You’re a natural storyteller with a knack for creating content that connects
Strong organisational skills for planning
Communication skills for internal updates and stakeholder management

So, what’s in it for you?

Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

Help you to be the healthiest you’ve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how, where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try, fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we’re the right fit for you? We can’t wait.

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Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.

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