A force for good
Sustainability has always been at the heart of what we do, and ‘a force for good’ is one of our values. We know that making people healthier requires a healthy and sustainable planet.
We’ve made solid progress with our carbon neutral and net zero commitments, driven by our Chief Sustainability Officer, who is a member of our group executive team and our board.
Vitality is well placed to use its behavioural change expertise to help customers and employees make more sustainable choices. For example, our car insurance rewards people for driving less, and we offer ESG-friendly funds for ISAs and pension savings. Plans are underway to include eco-friendly features in other products to help drive our sustainability agenda.