About The Role

Team – Vitality Asia

Working Pattern: Full time in Hong Kong office (with regional travel as required, most likely Singapore, Thailand and Malaysia)

Expected start date: 1st October 2025 or ASAP

Salary and Benefits: Competitive salary and benefits, regionally specific

Top Three Skills Needed for this Role

Strategic Partnership & Stakeholder Engagement - Managing cross-cultural alliances and engaging stakeholders across complex, matrixed organisations
Sales Enablement & Training Leadership - Experience delivering impactful training, distribution development and enablement programmes, with a strong grasp of behavioural economics and shared value principles
Cross-Functional Collaboration & Communication - Exceptional communicator and collaborator, able to work across marketing, distribution, and L&D teams with clarity and influence

What This Role is All About

The Global Distribution and Market Development Manager will lead the development and implementation of Vitality-linked distribution strategies, and contribute to the creation of marketing support initiatives across AIA’s priority markets, ensuring alignment with AIA Group Office objectives and local BU needs; ultimately to maximise Vitality sales and customer engagement.

This role will act as a key liaison between Vitality Asia/Global and AIA, driving adoption of shared value principles, enhancing agent engagement, and embedding Vitality into AIA’s distribution ecosystem.

This role will sits in the dedicated AIA Vitality and Amplify Health team under Vitality Asia based in Hong Kong. Vitality Asia team manages our partnership with AIA Vitality and Amplify Health, by interfacing with AIA GO and AH, as well as AIA LBUs and fulfilling market needs for Vitality and healthtech.

Key Actions

Strategic Liaison between Vitality and AIAGO / AIA LBUs

The role serves as a critical bridge, ensuring that Vitality’s distribution, marketing and training capabilities influences the value generated from Vitality integrated products across AIA LBUs

Champion of Shared Value Insurance

The role is designed to embed and promote the Shared Value Insurance Model within AIA’s distribution channels, ensuring agents understand and can articulate its benefits to customers and stakeholders, and play an active role in driving engagement

Market-Specific Distribution, Marketing & Training support

Tailoring and deploying distribution, marketing and training support assets and strategies that are both group-wide and market-specific, ensuring relevance and impact in each priority AIA market

What do you need to thrive?

Proven capability to engage and operate effectively across all levels of an organisation, from entry-level positions to executive leadership
Degree and/or relevant insurance industry qualifications
Significant years’ experience in sales/consulting, marketing and/or training role (critically, with Vitality linked products)
Exposure to distribution strategy, preferably within life insurance and / or health-related sectors
Skilled in communicating the benefits of the Shared Value Insurance Model and behavioural economics to stakeholders
Ability to work collaboratively with cross-functional teams
Strategic thinker with strong execution capability
Excellent interpersonal and communication skills. A clear, concise, and persuasive communicator—both written and verbal
Strong presentation and public speaking skills
Ability to stay motivated and focused in high-pressure and challenging environments
Comfortable working autonomously and navigating ambiguity
Culturally intelligent - sensitive and adaptable to global and local dynamics
Strong analytical and problem-solving skills to address challenges across a broad range of disciplines

About Us

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you'll be joining over 42 million lives impacted by our unique health insurance and healthy living program - giving you full access to experience our products first-hand.

Vitality Asia:

Vitality Asia is the key driver of Vitality’s partnerships and strategic initiatives across the Asia-Pacific region. We oversee the full spectrum of Vitality’s relationships with partners in the region (excluding Sumitomo), leveraging our health and wellness assets to advance Shared Value across business and partners in the region.

With a dedicated team based in Shanghai, Hong Kong, London and Johannesburg, we provide on-the-ground support in Asia, working closely with our partners to develop tailored solutions that drive business growth, customer engagement, and improved health outcomes.

Vitality China:

Within Vitality Asia, it is the Vitality China team that oversees our investment in Ping An Health Insurance (PAHI), strengthening engagement with Ping An Group, and leading other China-focused initiatives. The Vitality China team helps PAHI build capabilities in risk management, data & actuarial science, and health & wellness, by leveraging Vitality’s expertise and capabilities.

Roles in the Vitality Asia team tend to be dynamic, so you should be comfortable with being pragmatic and flexible about doing whatever work is required to deliver genuine and lasting value to the business.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Ready to find out if we’re the right fit for you? We can’t wait.

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.

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